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Seth Godin: Quieting the Lizard Brain

   99U
   Published: 4 years ago

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About this presentation

Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.

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About Seth Godin

Seth Godin is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.


About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
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