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Here's The Real Reason We Buy Diamonds

   Bloomberg
   Published: 2 weeks ago

102,023 Views

Most of us presume proposing with a diamond engagement ring is just part and parcel of getting married, but this tradition hasn't actually been around all that long. It was dreamt up by some smart advertising and has since changed the entire diamond market.

Then This Happened is a Bloomberg Digital Original series about the numbers, people, and stories behind decisive moments that changed history.
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